CHICAGO / Santa Barbara, Calif.—— Auctus Capital Partners is pleased to announce its role as exclusive advisor to Storygize, supporting the rapidly expanding programmatic advertising platform in securing debt financing to expand its sales organization and refinance an existing asset-based loan. Funding was provided by Decathlon Capital and State Financial, and the transaction was led by Auctus’ Managing Director Keenan McCollom.
Storygize is an ad-buying platform specializing in native display, contextual targeting, and dynamic content optimization. Founded in 2015 with roots in native content marketing principles and distribution strategies, Storygize’s innovative ad personalization and proprietary ad-buying technology have been proven effective for large brand advertisers and agencies. Clients that engage Storygize leverage the company’s technology platform and creative studio services to deliver more efficient and effective digital ad campaigns across mobile, desktop, and TV screens. Competing buy-side platforms do not offer the same programmatic technology capabilities, dynamic content optimization tools, and creative expertise.
“The team at Auctus worked diligently to understand the technical and creative aspects of our business and followed through on securing financing terms to support our growth,” said David Osman, Founder and CEO of Storygize. “This transaction represents a key step in bringing our proprietary ad-buying technology and strong creative and design capabilities to the advertising market.”
Auctus Capital Partners worked closely with Storygize, helping identify strategic relationships and structuring debt financing for the digital advertising platform. The transaction brought in new growth capital and successfully refinanced an existing asset-based loan. The transaction enables the client to expand their sales organization and maintain strong working capital for future product development that meets growing demand in the sector.
“We are excited to have Storygize as our client, and it was a pleasure working with the leadership through this transaction,” said McCollom. “The company has demonstrated growth that has outpaced the industry average, and this transaction supports its strong market position and enables new growth for clients seeking better programmatic ad performance.”
For more information, visit https://www.storygize.com/
About Auctus Capital Partners
Auctus Capital Partners is a leading financial services and investment banking firm focused exclusively on creating value for the lower middle market. We specialize in merger & acquisition advisory, institutional private placements of debt and equity, financial restructuring, valuation, and strategic consulting. Our senior bankers have deep domain expertise across a range of industries, with the necessary foresight to navigate highly-complex transactions to maximize value and achieve optimal outcomes for clients. For additional information, visit www.AuctusCapitalInc.com.
About Storygize
Storygize is the ultimate audience engagement platform that integrates world-class ad creative, technology, and insights for those on a quest for better programmatic ad performance. Utilizing content marketing and native distribution strategies, Storygize artfully combines rapid-fire channel-specific creative, specialized buy-side technology, and data-driven insights to deliver high-quality ad experiences and peak campaign performance. Visit https://www.storygize.com.
About Decathlon Capital
Decathlon Capital Partners provides growth capital for companies seeking alternatives to traditional equity investment. Through the use of highly customized revenue-based financing solutions, Decathlon provides long-term growth capital without the dilution, loss of control and operational overhead that often comes with equity-based funding. With offices in Palo Alto and Park City, Decathlon is the largest revenue-based funding investor in the U.S. and is active across a wide range of sectors. Learn more at www.decathloncapital.com.
About State Financial
State Financial Corporation helps manufactures, distributors and service providers who welcome a more personal relationship with their lender. Each and every loan-finance arrangement is personally overseen by the Reiss brothers, who can make timely lending decisions without the burden of investors or senior executives peering over their shoulders. We help companies who may be unable to qualify for bank financing. We listen to our customers and believe that person-to-person communication is the best way to do business. https://www.statefinancial.com/
